Retail / OTC Partner Overview

Fast, Reliable, At-Home Testing
That Pet Owners Trust

Clinical-grade diagnostics for dogs & cats — simple to use and backed by
veterinary science.

The Pet Health Opportunity

A rapidly growing market driven by pet parents who demand better care

$157B+

U.S. Pet Industry
2025 Market Size

This shows the size of the pet health market opportunity.

70%

U.S. Households
Own a Pet

This shows the size of the pet health market opportunity.

$35B+

Annual Vet Spend
By Pet Owners

This shows the size of the pet health market opportunity.

The Pet Owner Problem We Solve

  • ⚠ Vet appointments take days to schedule & hours of wait time
  • ⚠ Average vet visit costs $214 (dogs) / $138 (cats) before any tests
  • ⚠ Pet owners often miss early signs of serious, treatable conditions

Conditions We Detect

These conditions are pervasive — and most go undetected until they become costly emergencies

🦷

Periodontal Disease

80%

of dogs affected by age 3

#1 diagnosed health condition in companion animals. Often silent until advanced stages.

Periodontal disease can progress quietly and become serious if not detected early.
▮

Kidney Disease (CKD)

1 in 3

cats develop CKD in lifetime

CKD is the #1 cause of death in senior cats. Early detection is critical — damage is irreversible.

Kidney disease is common in cats and early detection can help manage risk.
⚓

Urinary Tract Infection

26%

pooled UTI prevalence (dogs & cats)

Most common infectious disease of dogs. UTIs often recur and can lead to kidney damage if untreated.

UTIs can return repeatedly and may lead to bigger health issues if untreated.
💧

Dehydration

High

risk — no obvious early signs

Cats have naturally low thirst drive. Chronic dehydration accelerates kidney disease and organ stress.

Dehydration may not show clear early signs, especially in cats.

Early Detection: The Cost Advantage

Catching conditions early can save pets' lives — and save owners hundreds to thousands of dollars

CONDITION
EARLY DETECTION COST
EMERGENCY / LATE-STAGE COST
🦷 Periodontal Disease
Dental rinse + monitoring: $30–$80
Surgical extraction under anesthesia: $500–$3,000+
🧪 Kidney Disease (CKD)
Diet management + medication: $50–$200/mo
IV fluids, hospitalization, dialysis: $2,000–$8,000+
🚽 Urinary Tract Infection
Antibiotic course: $50–$150
ER visit + IV fluids + overnight stay: $800–$2,500+
💧 Dehydration
Encourage water, dietary adjustment: $0–$30
Emergency IV fluid therapy + hospitalization: $500–$2,000+
🦷 Periodontal Disease
Early Detection Dental rinse + monitoring: $30–$80
Emergency / Late-Stage Surgical extraction under anesthesia: $500–$3,000+
🧪 Kidney Disease (CKD)
Early Detection Diet management + medication: $50–$200/mo
Emergency / Late-Stage IV fluids, hospitalization, dialysis: $2,000–$8,000+
🚽 Urinary Tract Infection
Early Detection Antibiotic course: $50–$150
Emergency / Late-Stage ER visit + IV fluids + overnight stay: $800–$2,500+
💧 Dehydration
Early Detection Encourage water, dietary adjustment: $0–$30
Emergency / Late-Stage Emergency IV fluid therapy + hospitalization: $500–$2,000+
💡

An at-home PawDX test could prompt early intervention, saving a pet owner $500 to $8,000+ in emergency veterinary costs. That's a compelling story.

Product Lineup – Launching 2026

Four at-home tests for dogs & cats — retail-ready with UPC barcodes and planogram friendly RDB display boxes

RETAIL DISPLAY BOX (RDB) RENDERING

All Four SKUs – As They Appear at Shelf

All Four SKUs – As They Appear at Shelf

Each RDB holds 5 individual test units  ·  Compact 3" footprint  ·  Scan-compliant UPC barcodes  ·  Televet QR code on every box

Oral Health Test

SKU: DC1001

Oral Health Test

Indicates the presence & severity of periodontal disease-causing bacteria

📦 1 test per unit · RDB-5 available
Kidney Health Test

SKU: DC1011

Kidney Health Test

Detects kidney health issues early before clinical signs appear

📦 1 test per unit · RDB-5 available
UTI Test

SKU: DC1021

UTI Test

For the detection of urinary tract infections in dogs & cats

📦 3 tests per unit · RDB-5 available
Dehydration Test

SKU: DC1031

Dehydration Test

Quick detection of dehydration — a silent danger for pets

📦 3 tests per unit · RDB-5 available

Simple as 1-2-3-4

Easy enough for any pet owner — no training required. The whole process takes under 2 minutes.

1
🧪

Collect Sample

Simple specimen collection using included materials. No needles. No pain.

2
📋

Apply to Test

Follow the simple instructions included in every box.

3
✅

Read Results

Results appear clearly within minutes — positive, negative, or severity by color change.

4
📱

Connect to Televet

Scan the QR code to connect directly with a veterinarian for consultation and next steps.

📲 Every test includes a QR code connecting pet owners directly to Televet for immediate professional support.

Retailer ROI at a Glance

Strong margins, compact footprint, and repeat purchase potential

Consumer Pricing

TBD

Contact our sales team to discuss pricing and acquisition cost

Projected Gross Margin

55%+

Strong margin potential based on acquisition cost structure

Shelf Footprint

3"

Compact 3" footprint — ideal near checkout or in the pet health section

📈

High-Growth Category

At-home pet diagnostics is one of the fastest-growing segments in the $157B+ pet industry.

🔁

Repeat Purchase Driver

Pet owners test regularly — each new health concern creates a new sales opportunity.

🏆

Differentiated Assortment

PawDX is not yet widely distributed — early shelf placement equals category leadership.

Let's Partner

Becoming a PawDX retail partner is fast and straightforward

1

Schedule a category review call

Connect with our sales team to discuss your assortment and shelf strategy.

2

Agree on SKU assortment & placement

We provide planogram recommendations and merchandising support.

3

Submit first purchase order

Retail-ready, scan-compliant packaging with UPC barcodes. Ships quickly.

4

Launch with PawDX marketing support

Co-op marketing, social media assets, and staff training materials included.

What PawDX Provides

  • Retail-ready, scan-compliant packaging with UPC barcodes
  • Planogram and merchandising recommendations
  • Co-op marketing & social media support
  • Dedicated account support and rapid reorder fulfillment
  • Staff training materials and sell-through resources
  • Televet integration that drives repeat customer engagement

Ready to Bring PawDX to Your Shelves?

Contact our VP of Sales to schedule a category review.

✉️ info@pawdxcare.com 📞 1-877-577-2939 🌐 www.pawdxcare.com